Axe Houghton Group is more than a distribution company; it is a brand-building company. By emphasizing product differences that matter to consumers, AHG creates a need for the brand not just a desire. AHG creates advertising campaigns that communicate the unique selling points and benefits to the consumer, as well as present the consumer with an offer they can’t refuse. Coupled with tried and tested marketing methods, AHG achieves long-term sustainable return on previously unheard of brands across all channels of advertising in North America. Our unique ability to sustain an advertising presence over years along with our deep distribution networks, allows for greater penetration into the retail channel with already consumer known brands.